TOURISM Ireland, together with 11 Irish tourism companies, including Hotel Kilkenny, is preparing to undertake a week-long sales mission to Australia and New Zealand at the end of October.
The sales mission will target hundreds of travel agents, tour operators, airlines and travel journalists, through a series of workshops and networking events in Brisbane, Melbourne, Sydney and Auckland.
Objective is to engage with travel professionals in the four cities who are selling Ireland, or who have strong potential to sell the destination and to encourage them to extend their Ireland offering, or to include Ireland for the first time in brochures and programmes.
Ireland has seen good growth in visitors from Australia and New Zealand over the past few years. Some 228,000 visited from both countries in 2017.