IRELAND is played India in two T20 cricket internationals in last week.
The first was last Wednesday and the second on Friday.
With some 255 million people set to watch both matches on the Sony Pictures Sports Network in India and other cricket-loving countries around the world also tuned in, Tourism Ireland took the opportunity to showcase Ireland.
Tourism Ireland, in conjunction with Cricket Ireland and the Irish Embassy in New Delhi, invited former India cricketer Ajay Jadeja to visit Kilkenny.
He filmed a number of short videos at Kilkenny Castle and around Kilkenny City.
The videos aired in the ad breaks during the cricket, reaching a huge global audience.
Cricket is India’s most popular sport and is played and watched almost everywhere in the country, so Ajay’s visit and the videos he filmed here presented could be termed priceless.